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An ad agency either gets it or they don’t.
And if you have to explain what it is, forget it.
You’re facing a smaller marketing budget, less staff and a ton of pressure to demonstrate a significant ROI. You need us to know your business like you do.
We get it, and we thrive on it.
We’re a business-minded advertising and marketing agency made up of communication professionals who know how to market and sell your product or service. We specialize in complex offerings, such as sophisticated healthcare systems, highly technical products and considered purchases.
Effective, strategic communication executed by creative people.
Gotta love it.
Work
As a full service advertising agency, we give our full attention to supporting your branding strategies with smart, creative executions.
Mobile App
Mobile App – CareFusion
Mobile app developed as a sales tool to facilitate the cost analysis of a medical procedure.
@service Print Magazine
@service Print Magazine – GE Healthcare
Internal 50-page magazine produced to connect over 5,000 GE service employees operating remotely in the field.
Customized Direct Mail
Customized Direct Mail – Markel Insurance
Customized direct mail campaign with personalized URLs, designed to drive traffic to new insurance website for consumers.
Calendar
Calendar – Putzmeister America
Design and production of company calendar featuring photos of unique and high-profile job sites utilizing Putzmeister equipment.
Event Insurance Brochure
Event Insurance Brochure – Markel American Insurance
Sales piece designed to create awareness of event insurance, and explain the need for wedding insurance in a positive way for customers of David’s Bridal store.
iPad Interactive Sales Tool
iPad Interactive Sales Tool – Mammotome
Interactive iPad sales tool designed to give sales reps competitive insight and provide them with the ability to create account-specific strategies.
Hell Yes Print Ads
Hell Yes Print Ads – Markel American Insurance
Print ad campaign introducing new brand identity of niche player in the powersports insurance industry.
Japan Relief PR Video
Japan Relief PR Video – Putzmeister
Video showing the Purtzmeister 70Z concrete boom pump in transport to the Fukushima Nuclear plant in Japan, where it was used to pump water over hot reactors damaged by a 9.0 magnitude earthquake and tsunami that hit the region on March 11, 2011. Video was picked up by local, regional, national and international news organizations.
iPad Presentation
iPad Presentation – Mammotome
Educational iPad presentation explaining the rationale and benefits of Mammotome’s product engineering.
Logos
Logos – Putzmeister America
Series of logos created to represent Putzmeister’s annual participation in the World of Concrete, the largest trade show in the industry.
Insure Polaris Website
Insure Polaris Website
Created a targeted consumer insurance website, designed specifically for owners of Polaris powersport vehicles, including ATVs, motorcycles and snowmobiles.
Please visit the complete site at insurepolaris.com
Marketing Video
AVAmax Vertebral Augmentation Marketing Video
Three-dimensional, animated video depicting the use and benefits of a spine procedure.
Mammotome Website
Mammotome Website
Combined content from three separate healthcare websites to create one comprehensive site featuring educational, marketing and product information targeted to three different audiences: physicians, patients and employees.
Please visit the complete site at mammotome.com
TV Commercial
Boat insurance commercial featuring fisherman Shaw Grigsby, 13-time Bassmaster Classic Qualifier and host of “One More Cast” TV show, produced for airing on network cable television.
Markel Insures Fun Website
Markel Insures Fun Website
Developed a search-engine optimized website that better reflected the newly-created brand identity of niche player in the powersports insurance industry.
Please visit the complete site at markelinsuresfun.com
Holiday Video
Holiday Video – Putzmeister America
Holiday video produced for the enjoyment of Putzmeister employees and customers. Video was hosted on YouTube and company website, and was linked to by other industry sites.
Outlast Print Ad
Print Ad – Esser Pipe Technology
Print advertisement highlighting key differentiator and introducing newly created tagline.
Holiday Cards
Holiday Cards – Putzmeister America
Tasteful holiday cards for Putzmeister customers and employees, featuring a beloved iconic employee who traditionally appears in each year’s holiday card.
Desktop Bone Model
Desktop Bone Model – CareFusion
Three-dimensional, anatomical model designed to aid physicians in explaining a medical procedure to patients. Desktop model also housed procedural information, referral cards and patient instructions.
Markel Marine Website
Markel Marine Website
Produce a specialized boat insurance site for a dual audience, i.e., insurance agents (B2B) and customers (B2C).
Please visit the complete site at markelmarine.com
Lizard Print Ads
Lizard Print Ads – Markel American Insurance
Need copy
PleurX Clinical Video
PleurX Clinical Video – CareFusion
Clinical video for physicians, demonstrating the procedural steps for implanting the PleurX Catheter into the chest cavity.
Esser Pipe Technology Website
Esser Pipe Technology Website
Updated website of concrete pipe manufacturer to reflect new company branding and include SEO optimization.
Please visit the complete site at esserpipetech.com
Online CE Course
Malignant Ascites Online CE Course – CareFusion
Accredited clinical education programs for nurses provided by Mader Communications Group.
To view the educational activities, please visit maderCEonline.org
Banner Ads
Banner Ads – Markel American Insurance
Banner ad campaign designed to drive target audience to request a quote from motorcycle insurance consumer site.
70Z Product Video
70Z Product Video – Putzmeister America
Product video showcasing the launch of the new 70Z, the world’s largest concrete boom pump.
HTML Email Template
HTML Email Template – Markel Insurance/David’s Bridal
HTML email targeted to brides/customers of David’s Bridal store, designed to create awareness and build demand for wedding insurance.
Markel Event Insurance Website
Markel Event Insurance Website
Developed a new consumer website for special event insurance, such as wedding liability insurance and wedding cancellation insurance.
Please visit the complete site at markeleventinsurance.com
“Fishing Tips” Video
“Fishing Tips” Instructional Video – Markel American Insurance
Sponsored by Markel American Insurance, the “Fishing Tips with Shaw Grigsby” series of instructional videos appear on the Take Me Fishing website (TakeMeFishing.org), on the takemefishingfilm’s channel on YouTube, and on Markel American Insurance’s Facebook page.
Clinical Video
Mammotome Molecular Imaging Video
Clinical video for physicians, demonstrating the procedural steps for performing a breast biopsy utilizing new molecular imaging guidance.
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Mobile App
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@service Print Magazine
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Customized Direct Mail
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Calendar
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Event Insurance Brochure
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iPad Interactive Sales Tool
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Hell Yes Print Ads
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Japan Relief PR Video
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iPad Presentation
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Logos
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Insure Polaris Website
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Marketing Video
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Mammotome Website
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TV Commercial
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Markel Insures Fun Website
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Holiday Video
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Outlast Print Ad
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Holiday Cards
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Desktop Bone Model
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Markel Marine Website
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Lizard Print Ads
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PleurX Clinical Video
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Esser Pipe Technology Website
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Online CE Course
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Banner Ads
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70Z Product Video
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HTML Email Template
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Markel Event Insurance Website
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“Fishing Tips” Video
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Clinical Video
About
Mader Communications Group is a nimble Milwaukee advertising agency that helps clients market and sell their products or services – and achieve a healthy ROI.
While we specialize in healthcare marketing, we don’t necessarily operate exclusively as a healthcare advertising agency. Our ability to grasp highly technical information also transcends to other industries, like manufacturing or the insurance industry.
What sets our 10-year-old marketing agency apart is the way we dig into your business before we begin developing any ideas, advertising concepts, branding strategy, social media marketing, etc. The in-depth knowledge we acquire about your business will make you want to hire us as employees.
But don’t.
By partnering with us as your ad agency, you can get the same brainpower without having to see our day-old leftovers in the refrigerator on a daily basis.
Services
Traditional
Traditional print material continues to play an important role in any integrated marketing communications plan – especially for companies launching a new product or service. So although we’re immersed in the latest mobile and interactive technology, we still excel at traditional collateral like ads, sales literature, direct mail, trade show graphics, magazines, case studies, etc.
Video and Post-Production
From concepting and scriptwriting to art directing and in-house editing, we produce a broad range of videos, including marketing and product videos, educational videos and TV commercials.
- Concept & Script Development
- 3D Animation
- In-house Video Editing
- TV commercials
Web, Interactive, SEO & SEM
Give your website a competitive edge by using Mader to develop a site that’s rich in content and search engine optimization (SEO). Our comprehensive, professional website development capabilities include site map creation, keyword research, copywriting, interactive web design, and in-house programming. We also develop attention-getting banner ads, and provide search engine management (SEM).
- Clean, eye-catching designs
- Intuitive navigation for ease of use
- Written to keywords yet reader focused
- Programmed to latest HTML5 specifications
Mobile
Take advantage of mobile apps – the latest technology and hottest trend in marketing today. Our expertise in developing apps for mobile devices, including iOS apps (iPhone & iPad), Droid and web apps, can help in supporting your brand strategy, assisting sales reps, and marketing your products or services.
- Pricing Models
- Marketing Games
- Competitive Intelligence
- Sales Training
Social Media
Everyone’s heard about social media marketing, but few know how to effectively utilize it to support their brand, generate goodwill or diffuse negative discussions. As a social media marketing company, we provide direction for strategic planning, execution and monitoring of social media to help your company successfully engage in dialogs with your target audiences.
- Competitive Analysis
- Category Search Term Research
- Content Planning & Creation
- Ideation & Strategic Counsel
- Measurement & Reporting
Contact
Mader Communications Group, Inc.
1017 West Glen Oaks Lane, Suite 108
Mequon, WI 53092
p 262.241.0011 or 800.321.0846
f 262.241.8464
John Mader, President
john@madercom.com
